As the New York Times notes in this article, those famous six words by Hemingway contain the full arc of a compelling, powerful story (and they were, by the way, the entire story). And as the Times notes, telling an effective story is more important now than ever in business. If you're raising funds, motivating employees or looking for customers, you need a story -- and not just any story, but a good story, well told. The whole article is worth reading, but here are some key points:
-Know who your audience is
-Have a beginning, middle and end
-Use concrete details and personal experience
-Don't try to memorize, or it will sound rehearse. What you want is connection, not perfection.