We're back from two weeks in northwestern Ghana, where we conducted a media blitz on behalf of Zaina Ecolodge. The luxury safari lodge, the first of its kind in West Africa, will open in March in Ghana's Mole (say 'mow-lay') National Park. We were on site to document a number of aspects of the lodge and its story, all for the purpose of building excitement about the lodge's pending opening. We're creating a handful of videos for the lodge's marketing team, along with a media kit, image library, and a stack of social media content.
This is our kind of client: Mission-driven, with a triple-bottom-line focus on community development, environmental restoration, and profitability. The lodge itself will bring a kind of service and luxury that doesn't exist in northern Ghana, and will be marketed primarily to Ghanaians, other West Africans, and expatriates. The primary attraction in Mole is the elephants (it's the only place in the world where you may approach elephants on foot), and the birds (more than 350 recorded species).
When the 4,500 square kilometer park was created in the 1970s, indigenous communities were displaced to its perimeter. By creating economic opportunities (60 men are working on building the lodge now, and more than 40 will be hired to run it), the Zaina team is both helping the local economy and reducing the incentive for locals to poach game animals.
The lodge is the first of four that the Zaina crew has planned for western Ghana. We're very excited to be helping them tell their story and to improve life for humans and other creatures in a marvelous part of the world.