We have several clients who work in Africa, and we are especially excited to be teamed up with Zaina, which is launching the first high-end eco-lodge in West Africa in early 2015. The lodge, located in Mole National Park in Ghana, will cater not only to wealthy Americans and Europeans (who now typically travel to high-end safari properties in East and South Africa), but also to Africans themselves. Despite the steady drumbeat of stories about war and corruption that we see in the western press, Africa is making progress on many fronts. It's a continent made up of 54 countries -- any blanket statement about how it is "good" or "bad" or "corrupt" or "dangerous" is inherently inaccurate. Today the NY Times published this article about the economic expansion that is spreading through sub-Saharan Africa. Places like Nigeria and Angola are developing a middle class, which is critical to creating political, economic, and environmental stability. It's a nice reaffirmation that Zaina is on to something big, and we're thrilled to be helping them.
We'll be going to Ghana in October to collect materials for a big marketing push for the Zaina lodge. More to come!